Analysed video no. 2

Olly Murs- Busy
I love the Olly Murs video because of the fact its a bit surreal. I suspect that he got a intertextual reference from the movie Lars and the Real Girl.

 
The Olly Murs video is clearly a narrative (Diane Railton and Paul Watson- 'Music video and the politics of representation') music video because the lyrics connect with the video. The video extends the lyrical content of the song. This is what Goodwin identified that a music video should have. The narrative is quite clear with a biggining, Olly building a doll and thinking that it's a real person, middle, Olly introducing her to the family but the family not believing that its a real person and ending, which shows that the doll is a real person. The video is set in the 1960's but it still connects with the authentic artist image. This is because Olly Murs tends to dress with a vintage, quirky style. This works completely well with his cheecky chappy type of attitude. Andrew Goodwin aslo identified that an artist should have a lot of close-ups in order for the audience to understand what the artist is feeling and understand the plot of the story and it is demonstrated 1:17. There are lot of two shots in this video which connotes that the main characters, Olly and the doll, have a connection or relationship.
The setting, props, location is from a film set in the 1960's which makes it unique and fresh compared to all of the music videos we see on the television now.
Steve Jones identified 3 narrative forms for every video and i think that this video is an analog narrative video because of the fact that it's a non-concert performance of the song intercut with other material. Reference from, 'Cohensive but not Coherent: music videos, narrative and Culture'.