Anamatic Storyboard

Cast and Crew List

Cast

• Ellen Sargen as Brittney, the lead singer and also the Boho Chich 
• Nicola Callis as the Quirky Chic
• Debbie Stapleford as the Nerdy- Indie Chic
• Becky/Rebecca Warrington as the Rock Chic

Crew

• Katrina Stapleford
• Sharon Savarese Monk

Treatment Sheet

The dates have changed to Monday the 12th of December and Thursday the 14th of December.

Mood Board of Style/ Look or Inspiration of Music Video

Lyrics to song annotated

Final Story Board

Story Board Trial

Katrina and I did this some time ago because we had a lot of ideas and wanted to get started and jot stuff down for the storyboard. This was just a rough starting idea as to what we wanted the first part of the video to look like. We have now discussed it further and our ideas kept developing and now we have changed it around a bit. You can see this from the storyboard final cut.

Final Magazine Digipak Advertisement

I am happy with the final result of the Magazine Digipak Advertisement. I focused on the layout. I think that the advert promotes the bands personality as well as their music. I tried to show that the band were very girly, happy and that their music was pop orientated. I did this because the target audience are young girls which are looking for rolemodels to lead them in the right path. This is why the band has to be clean cut and friendly.

Having the photoshoot in a studio creates a clear link between the Advert and the Music Video because that is were the filming will take place. I choose a calm and happy photograph because i felt that it would connote to the audience that the band is friendly, fun but also serious about their music.

I wanted the Advert to be colourful and stood out from the rest of the pages you would find in a magazine.

I decided to do the magazine cut out effect for the Digipak Magazine Advert. I choose this because I really like the effect but also because i find it quite interesting to look at. The effect makes the subject inside it stand out. It also emphasises the most important elements of this page (the band and their name). The effect is very eye catching and has a slight edge, especially with a bright selection of colours.

Throughout the Digipak, Magazine Advertisement, Digipak Leaflet and all the photography I did, I have repeted the colour yellow. I have done this because the colour yellow connotes happiness, warmth, excitement and freshness. The colour yellow is energetic and eye catching which is exactly what i want my band to be seen as. I want them to be recognised as being jolly, energetic and not afraid to stand out.

Flat Plans of Magazine Advert for Digipak

A magazine advert is a way to promote the bands brand identity and to get them noticed/seen. A magazine advert is a way for the band to show and communicate to the target audience who they are and what their genre/style is.

There has to be a link between the Magazine Advert, Music Video and Digipak. This is because they are all part of one package and have the same purposes. Their main aims are to get the audience to notices, get involved, get to know the band and buy the product.

My link between the three is going to be the style, (colourful, inventive, stilish, unique) the same type of use of imagery, same writing ( I use only two main ones, Ebrima and Eras Bold ITC, either in capital letters or lower case)

 so that it is easier for the audience to recognise the band.

Magazine Advert Research

Magazine Advertisement
For my magazine advert i have looked through a variety of magazines for inspiration. A few are:-

• NME
• Q

I have found a repeting pattern whilst reasearching. The key element is to only feature key information as there isn't much space. So in this case the less, the better because it will have a greater impact on the audience.

Promotional Strategies

To peruade the audience into buying or even looking at the bands album/Digipak, the advert puts star ratings, reviews or quotes etc...
To engage the audience more, the advert also, only puts the main single release from the Digipak.

A few examples are the following:-

Final Layout of Booklet inside Digipak

I have decided to have the pictures stuck in with tape to give a 'scapbook' effect. This is so that it will seem more personal and the audience can relate more.

Photography

I really liked the cross processing effect because i like how it adds more character and life into the picture. The effect is not very realistic but i researched into it and it is mainly used for advertising fashion and for band photography so, i felt that it was very appropriate.The effect brings out the colours more and stands out which, is excatly what i wanted. I really like the effect that the editing does with the colours because it gives a big contrast.

These are a few examples which i really like:-

This is one of the photos which i used the effect on.

 Before                                                                                                                                                                  After

The Posters available in the Digipak and the explanation

Explanation of Digipak

Final Digipak

The Digipak is a way for the band to promote their brand identity in a way that will be appealing to the target audience. Body language and styling is key in a photograph because gestures speak louder than words. For example it would be innapropriate for one of my band members to wear a hoddy and stare at the ground like for exaple a more chavy artists would do. 

The way i tried to promote my band is through the photos and having them posing in content moods. I have done this by having the girls posing in silly, fun and friendly way. This is so that the audience doesn't feel intimidated and feels welcome and content with what they see. I want the audience to feel wanted and like part of a group.

Band facebook conversation about Photoshoot

 

 

How we came up with the band name & the trials, research, process and final idea!

Initial Ideas of Band name and Record Logo Designs

Initial mind maps for band name and the music video

Pictures which i plan to take whilst in the photoshoot for my Digipak and Booklet (Leaflet)

My Digipak Final Flat Plans Video

A couple of things I realised I have done wrong so I will make sure I will do right in the real digipak booklet (leaflet).

1) I did the flat plans of the booklet in rectangle but I will be doing them in a square otherwise they won't be able to fit in the Digipak.
2)I have only done 3 pages ( 6 sides) in the flat plan but in the original I will do 4 pages (8 sides) so that it is easier for the producers to assamble and print.

My initial idea for digipak

Layout idea...

6 panel layouts

These are a couple of examples but mine will have 2 places where to fit the DVD and CD provided in the Digipak.

Digipak research

Here are some examples of digipaks:-

(I think i will be doing a 6 panel)

You Me At Six, Rihanna and Katy Perry examples:

Digipak research

What is a digipak?

It's a case which holds one or multiple CDs/DVDs related to the band. It's normally something extra or fancy for the artist to release.

Key information of a Digipak:

• information booklet-photos, interviews/ messages from band, Q&A, songs, biographical information...
• CD of album/ tracks- maybe:

                                                          -featuring guest artists
                                                          -bonus tracks
                                                          -exclusive re-mixes

• DVD of music video/ extras/ special features/ behind the scenes footage...
• Art work/ Photography/Posters/Images- this must look interesting, represent the band and connect with the bands style
• Original shape of box
• Limited Edition (so people will be more likely to buy it)
• Feature the bands logo and a record company logo
• BBFC certification (12a, 15, 18)
• Review quotes from magazines etc...
• Bar code
• Website adress/ myspace/ facebook
• A blurb on the back that tells you what is inside
• Unique selling point

To convince/persuade the audience more into buying the Digipak i may include:-

• Free tickets to a 'secret gig'
• Signed by the band
• Merchandice, t-shirt...
• Competition- 'Meet the band' or star an audience member in the bands future video

These are the things i will be thinking about when planning my digipak!

Band meeting

In this video we discuss the photoshoot and the music video.
In the video at a certain point we say that 'Jess' is going to be the fourth member but we changed to 'Ellen' as being the fourth member because of a little missunderstanding. Ellen knows all the information and is up for taking part.

Research into copy right free track

Media Youth Culture Research

Media Youth Culture Research

View more presentations from sharonASmagazines

Music Video Director.

 

VIDEOS I WILL TAKE ELEMENTS FROM TO HELP ME FOR MY MUSIC VIDEO

Belle Amie- Girls Up


I don't particularly like the song but i do think that the video is a great inspiration for some of the elements that I would like in my video. The reason being is because i would like to make a video for a unique, pop, girl band. When thinking about my video, some of the things that inspire me from this video are the outrageous styles, the fun routines, the different types of the characters that the girls are showing in the video,the contrast between the colours and the girl power. I also like some of the editing.

Sugababes- Denial

A lot of aspects in this video are going to influence me whilst making my music video. For example the change of settings, the outfits/ style, the different characters portrayed in the video, the different types of editings, the contrast between each cut and the different camera techniques.
A part that i really liked in this video is from 1:21 to 1:23 because it's something so simple and delicate but very pretty and effective. I also liked the fact that every so often, throughtout the video, they would write the lyrics, for example 1:56.
The fact that the song and the video is quite upbeat and fast, it keeps the audience on their toes and wanting more diversity.

Christina Perri- Penguin

The reason why i love this video is because there is no artist, it's just lyrics so, it's just about the music. It's done in a very clever way because there are different scenarios throughout the video and the viewer is following a path and discovering new places. There are a lot of close ups each time the setting changes so that we have to wait in suspence to see what the next words are going to say. The video is quite creative and it goes really well with the song because they are both calm and serene.

Rizzle Kicks- Down with the Trumpets

The things that i really like about this video are the effects and the camera shots because they suit perfectly with the artists cheecky, cocky, funny characters. There is a section between 2:45 to 2:56 where the camera falls with the artist and it falls in time with the beat of the music, match on action. I found that quite creative and inventive. I also liked the camera positions at 0:56 and 1:16 because they give you a limited amount of space and it focuses completely on what the video wants us to notice, the artists.

Kate Nash- Foundations


The thing that i like about this video is that the lyrics are quite serious but the video isn't. This is because she is saying that the deliberate or not, annoying little things that couples do to one another are splitting them apart. Despite of that it has a cartoony feel to it but it doesn't go over board and turn into a childrens video. It's quite interesting how the video uses a pair of socks, toothbrushes, watches to represent the two main characters for example, 2:46.

Marco Mengoni- Credimi Ancora

I love the effects in this video. I also love the representation the video and lyrics give the artist. In the lyrics Marco says that he has different sides to his character and that he is flexible and the video portrays that by using black and white which connotes that he is nice and evil. An example of his split personality is at 0:21 or  at 0:43 because it shows 3 sides to him. The first is normal/ casual with normal lighting, the second is a bit more scruffy and there is a darker tone to the lighting and the last shows him with dark eye liner and in a very dark atmosphere.
 Also, all the effects and drawings are one on top of the other at times in the video, this gives me the impression that he wants to give a sense of confusion to the viewer to connect with his lyrics.

Charlie Simpson-Parachutes

I love the contrast between him walking on the screen and him walking for real on the pavement. I suspect that when he is walking on the pavement it's what his life went like and him walking on the screen is him imagining how his life could have been like. The lighting is completely different from him walking on the screen, light, bright and him walking on the pavement, dark, it looks like it's day and night. The characters and the props are the same on both videos but the difference is the contrast between life and death, and happy and sad/angry and, positive and negative social interactions. The video is a narrative video because it connects with the lyrics. From the lyrics and the video i got the impression that it's a story of a drugs or alcohol addict. This is because he continiously says, he doesn't need help but he is sorry. Also, the structure of the lyrics goes: firstly he is in denial, then he is sorry, then he says he has tried, then he is sorry again and hopes that there will be hope for him still, but in the end he gives up.
From what i see there asn't been any cuts or editing in the video which must have took a lot of practice and patience.

Kate Voegele-Angel

The reason why i like this video is because it shows the artist in her enviroment. It gives the viewer an insight on how Kate would be like live. She has been dolled up for this video and the camera shots show a lot of different angles of Kate but the reason is because the target audience is obviously very interested in her and her appearance. This is probably becausde they aspire to be like her.

Analysed video no. 1

Marina and the Diamonds

I really like this video because it's a hybrid/ mixture of mainly staged performance music video with elements of narrative (Diane Railton and Paul Watson- 'Music video and the politics of representation'). For example a narrative part is 1:07 whereas instead, the dancers are staged performances on 1:12. I reckon this video is bubblegum pop because of the fact that parents wouldn't mind if their 11 year old daughter watched this video because it's suitable for children. Instead when you look under pop you will find, Britney Spears, Jessie J, Nicki Minaj which are not suitable for young people. Also, I think that the bright, bold colours are eye catching, the lighting is bright and the editing is very cartoony which, also reinforces the child like appeal.
At certain moments she is edited to dance or move at the same time as the beat of the song repeatively, for example 2:11.
The thing that i find interesting about this video is that she is put in different scenarios and representing different roles. An example is, 0:16 because she seems to be at work and 0:55 because she seems like a rich but bored, housewife. This shows the artist can play different roles and that she can connect with different types of audience.
It is obvious that for the target audience, Marina is the main interest because the whole video is based around her and there are a lot of close-ups of her which, reinforces Andrew Goodwin's view on artists. Goodwin said that there is a demand from the record company for lots of close-ups of the artist. Also, the camera, throughout the video is always facing forward or towards her which connotes that the audience is very interested on how she acts and dresses probably, because they inspire to be like her.
Joe Gow identified 6 different types of music video genres and i think that this is a 'song and dance number' because it focuses on the physical ability and the vocal presentation of the artist.
All in all i think that this video is a great inspiration for the kind of music video i would like to do. I will probably use some of the elements from this video because it's fun, colourful and interesting for my girl band music video.

Analysed video no. 2

Olly Murs- Busy
I love the Olly Murs video because of the fact its a bit surreal. I suspect that he got a intertextual reference from the movie Lars and the Real Girl.

 
The Olly Murs video is clearly a narrative (Diane Railton and Paul Watson- 'Music video and the politics of representation') music video because the lyrics connect with the video. The video extends the lyrical content of the song. This is what Goodwin identified that a music video should have. The narrative is quite clear with a biggining, Olly building a doll and thinking that it's a real person, middle, Olly introducing her to the family but the family not believing that its a real person and ending, which shows that the doll is a real person. The video is set in the 1960's but it still connects with the authentic artist image. This is because Olly Murs tends to dress with a vintage, quirky style. This works completely well with his cheecky chappy type of attitude. Andrew Goodwin aslo identified that an artist should have a lot of close-ups in order for the audience to understand what the artist is feeling and understand the plot of the story and it is demonstrated 1:17. There are lot of two shots in this video which connotes that the main characters, Olly and the doll, have a connection or relationship.
The setting, props, location is from a film set in the 1960's which makes it unique and fresh compared to all of the music videos we see on the television now.
Steve Jones identified 3 narrative forms for every video and i think that this video is an analog narrative video because of the fact that it's a non-concert performance of the song intercut with other material. Reference from, 'Cohensive but not Coherent: music videos, narrative and Culture'.

Analysed video no.3

You Me at Six- The Concequence

I really like the representation that the video gives the band. The video is a Pseudo-documentary (Diane Railton and Paul Watson- 'Music video and the politics of representation' ) because of the fact that it feels like we are witnessing a live performance and the bands day to day lives. The video gives the viewer an insight on the band and it captures the band in their natural enviroment (cinema-verite). This makes the audience feel like they are part of the action and wether the band is good live. The band can benefit from this video because it show off their talent and it shows their real faces to the audience. The video also shows the band talking to their fans which is a bonus because it makes the audience feel appriciated and part of a group. The fact that the music video has been edited in black and white fully connotes to the audience that they are a rock band, this is because black and white reinforces authenticity and it is a common convention of the music video genre. Also, black and white adds a sort of mistery to the band .
Andrew Goodwin identified different aspects needed in a music video. For this particular video there isn't an obvious relationship between the lyrics and visuals, some of the things they say link in with the video. Goodwin says that there is a demand from the record label that the artist have a lot of close-ups in the video and an example of this is 1:13 in the video.
Joe Gow also said that there are different types of music videos and i think that the one that best fits this music video is, the Performance Documentary because it contains on stage performance and off stage activity.
There is a lot of cut editing throughout the video which shows the best aspects of the band in action. The video also shows the silly side of the band which is a contrast from their normal rock band image.
There is a high level of versimilitude in the video and it witnesses the naked reality even though we know that it has been edited to show the best bits.

Toothpaste kisses Photoshop Animation video

To gain a wider knowledge and develope new skills on music video techniques i experimented with photoshop to create an animated photoshop music video. I really enjoyed doing this short project because it has given me greater confidence in using photoshop but i don't think i'll be using this for my own music video because my genre of music does not fit this criteria.

ABC song video

In this short project i worked with Sophie and we learned the basics on how to use a camera. We developed new skills on how to use Adobe Premiere to help us with our music videos later on in the year.

S-Club 7 Transition Music Video

About the music video..
I worked with Sarah, Loura and Luke on this project. We decided on a song called, bring it all back by, S-Club 7. We decided on this song because the majority of the group wanted this song but, in the end we were all happy to do it. This song has a strong beat and a positive message which is why it attracted us to it. We started discussing our ideas and we came up with the idea that our video was going to be simple but with a lot of editing effects. This is because we wanted to lear and experiment with editing to help us with our future project. In the end we decided that our video was going to have a black and white effect for the majority of the video. We also used some dissolving effects, fast motion and curves/grading to add colours to our video, along with other effects.
Throughout this prosses i have picked up a lot of new skills on how to use a camera and different types of editing i could use for my real music video later on in the year!