The Digipak is a way for the band to promote their brand identity in a way that will be appealing to the target audience. Body language and styling is key in a photograph because gestures speak louder than words. For example it would be innapropriate for one of my band members to wear a hoddy and stare at the ground like for exaple a more chavy artists would do.
The way i tried to promote my band is through the photos and having them posing in content moods. I have done this by having the girls posing in silly, fun and friendly way. This is so that the audience doesn't feel intimidated and feels welcome and content with what they see. I want the audience to feel wanted and like part of a group.
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